Tuesday, February 7, 2012

Nerdist Industries Partners With ReedPOP For 2012 Events


ReedPOP, creators and organizers of the New York Comic Con (NYCC), the Chicago Comic & Entertainment Expo (C2E2), as well as other major events in the popular culture world, and Nerdist Industries, a multi-platform creator of genre and pop culture content, have today announced a continuation and formalization of a relationship that successfully began at NYCC in 2011 with the launch of the exclusive WHITE SPACE B2B conference. This new alliance provides for a wide range of strategic and cross-promotional activities that include Nerdist interviews with ReedPOP guests and a prominent role for Chris Hardwick, Founder and Chief Creative Officer of Nerdist Industries, at ReedPOP shows. Hardwick, host of AMC’s Talking Dead as well as Nerdist specials for BBC America, founded Nerdist in 2008 and has nurtured its growth into a multimedia name now spanning blogs, a podcast, television, web-video, live-events and print. Chris will be a leading personality at NYCC, C2E2 and other ReedPOP events.  

Nerdist Industries will have a presence on the floor of ReedPOP shows and will be significantly featured in several panels at these same events. Hardwick hosted The Avengers and The Walking Dead panels at NYCC in 2011, and he will emcee similar marquee content in 2012. In addition, Nerdist and ReedPOP will continue to work together to create another WHITE SPACE B2B conference this year as well as develop several live-events, tapings and podcasts at various ReedPOP shows.

"As another nerd leading a group of nerds creating nerd-centric events, I could not be more excited to welcome Chris Hardwick and Nerdist Industries to join forces with ReedPOP," notes Lance Fensterman, Group Vice President for ReedPOP. "Our goal is to deliver great shows for our fans, but we also want to communicate the excitement, innovation and essential inner nerdiness of the pop culture spectrum to the world at large. This partnership with Nerdist Industries is a win-win, providing both like-minded organizations solid ways to amplify what we do through collaborating on new opportunities for our fans, our customers and ourselves. We're both forces in the pop culture world, and we're eager to see what amazing things we can accomplish together. I look forward to working with Chris and everyone at Nerdist Industries to make this a great continuing relationship."

"I am THRILLED to be working with ReedPOP in an official capacity. I attended C2E2 last year, and, while still a young event, I was amazed at how well-organized and fan-friendly it was. Between C2E2, New York Comic Con and ReedPOP's other events, this partnership makes all the sense in the world for Nerdist Industries. I know this because were we to not be in business with ReedPOP, I'd still be attending these events as a fan," Hardwick said.

As noted, Hardwick's first appearance on behalf of the joint promotional relationship with ReedPOP will be at the Chicago Comic & Entertainment Expo (C2E2) which will take place April 13 – 15, 2012 in the North Building of McCormick Place Convention Center in Chicago, IL. He is scheduled to appear as emcee for special events on Friday, April 13, and he will also be available for a public autographing session. Specific details of his participation at the show will be posted in the near future on the C2E2 website. Hardwick will then present a live podcast from Chicago's Vic Theatre on Friday night. Other guests who will be participating in C2E2 include Anthony Daniels, David Finch, Josh Gates, Adam Hughes and Joe Kubert. Many more guest announcements will be made in the coming weeks. For further information about these guests as well as purchasing tickets, please visit www.C2E2.com. For more on Nerdist Industries, visit www.Nerdist.com.

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